#Stop_discrimination: presentation of the social campaign of the Parimatch Foundation and "Sports for All"

Biloruska Foundation - photo-109-1

On June 8, 2021, a presentation of the social campaign "Stop, discrimination. Everyone has the right to sport" took place at the PM Hub in Kyiv. This is a joint project of the Foundation and the All-Ukrainian Center for Physical Health "Sports for All".

The purpose of the social campaign is to combat stereotypical and discriminatory notions that sports may be hindered by disability, gender, race, or other characteristics.

Among the speakers of the conference are Deputy Minister of Youth and Sports of Ukraine Matviy Bidnyi, President of the National Committee for Sports for the Disabled of Ukraine, Presidential Envoy for the Rights of Persons with Disabilities Valery Sushkevych, multiple winner of the Paralympic Games in cross-country skiing and biathlon Svitlana Trifonova, Deputy Minister of Youth and Sports of Ukraine for European Integration Andriy Chesnokov, Chair of the UAF Ethics and Fair Play Committee Francesco Baranka, President of the Down Syndrome All-Ukrainian Charitable Organization Olena Bolshanina, Inclusion & Diversity trainer and expert, Biasless co-founder Iryna Rubis, bronze medalist of the World Olympic Games, Anna Rizatdinova, the best female futsal player in the world in 2009, multiple champion of Ukraine and winner of the Cup of Ukraine, master of sports Alina Gorobets and others.

The presentation of the social campaign is just the beginning of systematic work for everyone’s right to play sports.

“The next stage is to spread our messages on social networks of famous athletes and opinion leaders, as well as outdoor advertising. We hope to cover the whole of Ukraine. It is very nice that we received a lot of social quotas for advertising. This support is very important. In the fall we will do more. One step is to start a meaningful and effective dialogue with children and their parents. In this way, this social advertising will reach as many people as possible” promised Kateryna Belorusskaya, president of the international charity foundation Parimatch Foundation.


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