Behind every medal lies a story of resilience, discipline, and the refusal to give up. The powerful “Yes, I Can” social campaign, launched by the Kateryna Biloruska Foundation in partnership with the Cyprus Paralympic Committee, brings these stories into the spotlight.
A nationwide social campaign that celebrates the strength, pride and unity of Cyprus’ Paralympic athletes. Featuring Paralympic athletes, the campaign designed to raise awareness, fight stereotypes, and celebrate the strength and achievements of Paralympic athletes in Cyprus.
“Our athletes embody resilience and strength every single day. Through ‘Yes, I Can’, we want to inspire young people with disabilities to take their first step into sport and to show society that inclusion is not an option, it is a necessity. We are proud to bring this message to life”, said Andreas Roumbas, President of the Cyprus National Paralympic Committee.
“Yes, I Can” brings to life the resilience, achievements, and leadership of 15 extraordinary Paralympic athletes of Cyprus:
- Andreas Aravis (Para table Tennis)
- Viktoras Pentaras (Long Jump, T37)
- Marios Philippou (S14 Para Swimming)
- Loizos Chrysanthou (S10 Para Swimming)
- Marios Lambrou (Para Archery)
- Kyriakos Demetriou (Para Archery)
- Panayiotis Kommor (Para Archery)
- Christos Misos (Para Archery)
- Giorgos Achilleos (Para Dance athlete)
- Andreas Charalambous (Para Powerlifting athlete, category: 67 kg)
- Andreas Doulappas (Para Triathlon athlete)
- Andreas Beros (Para Athletics 400 m, 100 m T38)
- Karolina Pelendritou (Para Swimming)
- Maria Markou Para (Powerlifting athlete)
- Charalambos Hatzikonstanti (Para Archery)
This November, “Yes, I Can” will come to life with a photo exhibition at Larnaka International Airport, turning one of Cyprus’ busiest public spaces into a gallery of courage, with the support of Sigma TV as media partner. That means its reach extends beyond Cyprus to the whole world. It’s not just about recognising Cypriot Paralympic athletes; it’s also about fostering loyalty and tolerance worldwide among those who see these photos.
This campaign is not just about sport. It’s about breaking stereotypes, showing society that diversity is power. And also inspiring young people with disabilities to dream bigger.
“At our foundation, we believe that sport is one of the strongest tools for empowerment and social change. With this campaign, we aim not only to celebrate the achievements of Cyprus’ Paralympic champions, but also to create opportunities for the next generation of young athletes. Diversity is our power, and sport is our voice that can be lauder worldwide”, added Kateryna Biloruska, Founder of the Kateryna Biloruska Foundation
For the athletes, “Yes, I Can” is more than words. It’s proof. Proof that determination beats limitation. That inclusion beats prejudice. That sport can transform lives and societies.
The exhibition at Hermes Airport is only the beginning. The message “Yes, I Can” will travel across Cyprus and worldwide to inspire future generations and challenge outdated perceptions about disability and sport. The social campaign will also be covered on the social media pages of the Foundation, the Paralympic Committee and the athletes, and can be seen by anyone.
Kateryna Biloruska Foundation (KBF) is a charitable organization dedicated to create and support diverse opportunities for the empowerment and development of children and youth through sport and education. The programmes of KBF focus on two primary strategic pillars: Sport & Development and Female Empowerment.
Cyprus National Paralympic Committee is the National Paralympic Committee in Cyprus for the Paralympic Games movement. It is a non-profit organization that selects teams, and raises funds to send Cypriot competitors to Paralympic events organised by the International Paralympic Committee (IPC).
